Despite the ongoing conflict in the Middle East, Royal FloraHolland says its flower imports remain largely unaffected. Most of its stock comes directly from Kenya and Ethiopia, meaning the world’s largest flower auction has avoided major disruptions. Because of this resilience, the company expects to stay in the black this year.
Last year, the auction saw profits climb to €12 million. While fewer flowers were actually sold, higher prices across the market helped boost total turnover to €5.4 billion. The company also managed to cut costs significantly, saving €9 million on wages and €2 million on energy through more efficient practices.
Interim CEO David van Mechelen admits the year has started off “turbulent,” but he remains confident about the future. To keep prices stable and stay green, the firm is currently building the Netherlands’ largest water pump at its Aalsmeer site. For now, fixed-price contracts are also protecting the business from rising energy costs.
@anp | NEWS BRAINPORT
