Eindhoven has introduced an integrated transport system that brings together all shared bicycles, e-bikes, scooters, and cargo bikes under a single digital platform. Starting Thursday, 5 March, a new booking platform will allow users to access all shared bicycles, e-bikes, scooters, and cargo bikes through a single app.
One-stop for two-wheeler hiring
Eindhoven is the first Dutch municipality to adopt this model. A single contracting party now manages four different types of shared vehicles. While Umob acts as the main provider, it coordinates with existing operators such as Dott for e-bikes and bicycles, Felyx for e-scooters, and Cargoroo by MOBY for cargo bikes. As the lead contractor, umob oversees performance monitoring, pricing, communication and the overall user experience.
All vehicles in the system will have a uniform appearance. Users can hire them directly by scanning a QR code within the umob app. Users must collect and return vehicles at a network of 500 designated hubs currently being installed throughout the city.
“With this partnership, we are creating an affordable, reliable, and city-wide shared mobility network,” said Alderperson Robert Strijk (Mobility). He noted that having hubs within walking distance ensures users can rely on a vehicle being available when they need it. The long-term goal is to expand this system from Eindhoven to the wider Brainport region.
Plan for better mobility for the Brainport region
The project has an 11-year term, with plans to scale the system into the wider Brainport region. Funding from the municipality is intended to keep the service affordable. A standard bicycle costs 1.50 euros for the first 30 minutes, while an e-bike costs 2.50 euros for the first 20 minutes. As an introductory offer, users receive a 50 per cent discount on e-bike and scooter rides during the first month.
Bibi Jorissen, CEO of umob, explained that the app allows users to search, book, and pay in one place without being redirected. Centralised customer service and a fixed payment method aim to make shared transport more accessible.
The new system builds on existing operations. Dott and Felyx already have local teams and maintenance depots in the city. The fleet will soon expand to include at least 30 electric cargo bikes and, from September, an additional 170 standard bicycles. By using 500 fixed parking locations, the city aims to prevent pavement clutter and illegal parking.
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