Supermarket chain adjusts 70-year-old loyalty program
Albert Heijn customers will soon take twice as long to fill their savings stamp booklets. Starting September 7, shoppers will receive one savings stamp for every 2 euros spent on groceries, doubling the current 1-euro threshold.
The Dutch supermarket giant launched its savings stamp program over seventy years ago. Each individual stamp costs 10 cents. A full digital booklet requires 490 stamps, representing a total investment of 49 euros. Upon completion, a full booklet pays out 52 euros. Customers can continue to redeem full booklets for cash in-store or apply them toward online and physical grocery purchases.
Digital shifts follow earlier cash removal
The adjustment follows several recent updates to Albert Heijn’s savings system.
The retailer previously phased out cash payouts for completed savings booklets. Six years ago, the company completely discontinued traditional paper stamps and physical booklets, transitioning the entire system to its digital mobile application.
@ anp | NEWS BRAINPORT
